New umbrella brand, same focus: 196+ hotelforum Munich

The 19th hotelforum will take place for the first time in 2021 under the new branding of the new 196+ umbrella brand. The hotel industry will meet on 13 October for the hybrid conference with a live stage in our 196+ hotelforum studio in the Hotel Bayerischer Hof in Munich. The first edition of the 196+ hotelforum Munich event will be a highly-qualified communication platform for an exchange of information among hotel property experts. You can expect a varied programme on our live stage, as well as virtual breakout sessions accompanying them. Future-oriented topics are given special prominence in the Techno Pitch for start-ups. This year’s event too will culminate in the presentation of the Hotel Property Award.


The target group of the event is made up of company representatives from the middle and upper management levels, amongst others from international hotel chains, hotel operators, project developers, banks, investment companies, construction companies, real estate companies, as well as architects, interior designers, suppliers, consultants, hoteliers and start-ups.

Click the image below to get some impressions of our 196+ events